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Since our inception in March 2004, we have developed, operated and distributed five 3D MMORPGs, Perfect World, Legend of Martial Arts, Perfect World II, Zhu Xian, Chi Bi and Pocketpet Journey West. All of our games are developed by using our Angelica 3D game engine and offer "anytime play," meaning users can play the games 24 hours a day, seven days a week. Our games offer significant opportunities for social interaction in cyberspace. Life-like features in some of our games include marriages among online characters and martial arts apprenticeships, which are historical associations formed by martial arts masters according to Chinese legends. In addition, characters in our games may visually express feelings by their actions or by using emotive icons that appear within a character's dialogue box. We believe that these features significantly expand the interface for player interaction, allow players to express their own personalities or virtual personalities through their virtual characters and create a certain level of social reality in the game.
Although each game character may be unique, groups of players may, and often must, form teams or alliances to achieve certain collective game objectives, such as battles and missions. Our games also incorporate instant messaging systems and chat rooms, which allow players to communicate and interact with each other in real-time groups or in one-on-one discussions. The bulletin boards in our games allow players to post notes or inquiries and respond to other players' notes or inquires.
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Perfect World is an adventure and fantasy game with traditional Chinese settings. Players can take on various roles, including swordsmen, magicians, archers, priests and magical creatures. Characters develop skills over time, use magical weapons and team up with other players to fight against monsters and various creatures and to conquer and govern territories. We launched Perfect World in January 2006. We adopted a time-based revenue model for this game.
We developed Legend of Martial Arts based on a popular TV drama series with the same Chinese name. Legend of Martial Arts is an adventure story of Chinese swordsmen set in an ancient kingdom. It is designed to provide a more light-hearted and less intense game environment than Perfect World. The game attempts to capture the look and feel that has made the TV series a hit with the Chinese public. We launched Legend of Martial Arts in September 2006. We adopted an item-based revenue model for this game.
We launched our third MMORPG, Perfect World II, in November 2006. We adopted an item-based revenue model for this game. The storyline of Perfect World II is set in a similar content and graphic background as Perfect World. Compared to Perfect World, we further improved the playing methods and game environment. We also optimized the visual effects of our in-game items to enhance the attraction to players and transaction volumes. Perfect World II is the first game we licensed to overseas game operators.
We launched our fourth MMORPG, Zhu Xian, in May 2007. Zhu Xian also uses an item-based revenue model. Zhu Xian was developed based on a popular Internet novel with the same name. The Internet novel was ranked the No. 1 most read Internet novel in 2005 and was among the top five most read Internet novels in 2006 according to the click statistics of Baidu.com, Inc. The basic story concept of Zhu Xian is a martial arts focused adventure set in a fantasy world. The game players are able to experience the various fantastic scenes and plots that have made the Internet novel popular, such as martial arts training, use of magical weapons, upgrading of special capabilities and contests to obtain magical treasure, from the perspectives of the novel characters that they choose to play. We also add a time dimension, so that the player can enter into any game scenario based on the time parameter that they select without having to wait for the plot development like a novel reader. We believe that this feature diversifies the game content and increases players' interests in the game environment.
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We launched our fifth MMORPG, Chi Bi, in January 2008. Chi Bi also uses an item-based revenue model. Chi Bi is a war story developed based on the well-known period in ancient Chinese history known as the Three Kingdoms. This game is designed to include various in-game weapons and large-scale map of the game environment in a historical cultural setting. The Three Kingdoms system allows online game players to freely choose any kingdom to join, whether it is the Kingdom of Wei, Shu, or Wu, players are provided with full experience of the historical battles of the Three Kingdoms period. In addition to the Three Kingdoms system, the game' s differentiating features and content include motion fighting system, reputations system, epic task system, map exploring system, title system, dungeons system, battlegrounds system, PVE battlegrounds system, charms socketing system, armory set system, 18 legendary weapon system, and daily missions. We have co-promoted Chi Bi alongside the movie "Red Cliff," which has the same Chinese names as Chi Bi, in mainland China. |
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We launched our sixth MMORPG, Pocketpet Journey West, in October 2008. Pocketpet Journey West also uses an item-based revenue model.Pocketpet Journey West is our pet-themed 3D MMORPG based on "Journey to the West," one of the four classical novels of Chinese literature. The game is designed to include distinctive adventurers adapted from the novel. The game features innovative diversified pet systems, which include creative features that are expected to bring a new interactive pet raising experience to online game players. |
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