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Perfect World's "Hot Dance Party" adds Disney Content |
Beijing China (February 25, 2009) -Perfect World Co., Ltd. (NASDAQ: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced that it has recently signed an agreement with Disney Interactive Media Group ("Disney") which allows Perfect World to integrate certain Disney themes in its 3D online casual game, "Hot Dance Party". "Hot Dance Party" is Perfect World's first online casual dancing game. It has been well received by players since its launch. Under the agreement, Perfect World will be authorized to use classic Disney characters in the game. It is believed that the Disney elements in the online game will bring more fun, more excitement, and a deeper level of engagement to the players. By blending Disney's beloved classic characters and Chinese culture, "Hot Dance Party" will be more appealing to players. "It is very exciting to have Disney characters featured in Hot Dance Party, a fantastic and fun game. Working with Perfect World provides a vast interactive platform to engage consumers in new and exciting ways, and at the same time add to our online offerings in China." Victor Yip, Director of Online Virtual Worlds, Disney Interactive Media Group China commented. Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World, commented, "Our cooperation with a company with such a positive legacy as Disney will be beneficial to Perfect World as we look to expanding our business. I believe the cooperation not only will help open more markets for "Hot Dance Party", but also enhance Perfect World's influence in international markets." About Perfect World Co., Ltd. (http://www.pwrd.com) Perfect World Co., Ltd. (NASDAQ: PWRD) is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company's strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games that are designed to cater to changing customer preferences and market trends in China. The Company's current portfolio of self-developed online games includes 3D massively multiplayer online role playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts," "Perfect World II," "Zhu Xian," "Chi Bi" and "Pocketpet Journey West"; and a 3D online casual game: "Hot Dance Party". While a substantial portion of the revenues are generated in China, the Company's games have been licensed to leading game operators in a number of countries and regions in Asia, Europe and South America. The Company also generates revenues from game operation in North America. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time. Safe Harbor Statements This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, changes of the regulatory environment in China, and economic slowdown in China and/or elsewhere. Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law. For further information, please contact Perfect World Co., Ltd. Christensen Investor Relations Roger Hu |