Perfect World to Launch "Hot Dance Party 2.0" Expansion Pack on August 5 |
Beijing China (July 30, 2008) - Beijing China (July 30, 2008) - Perfect World Co., Ltd. (NASDAQ: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced that it will launch the "Hot Dance Party 2.0" expansion pack on August 5, 2008. "Hot Dance Party" is the first casual game developed by Perfect World with its proprietary Angelica 3D game engine. The game has been well-received by domestic online game players since its launch. The new expansion pack contains a number of new features on top of its existing features including the stamina management mode and the tool management mode. There are magnificent special effects, glittery fashions, the one-key changing system and the super dance club system, which allows fifty players to dance together in one dance club. With the one-key changing system, whole sets of players' costumes can be kept in the fashion section in their backpacks. Players can change their entire costume by the shortcut key, without choosing the clothes one by one from the backpack. The system allows players to change their costumes and styles efficiently in a second. The super dance club system makes a breakthrough in the current dance game market with its ability to allow fifty players in one dance club. It allows more players to exchange their dancing skills in a dance club. Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World, commented, " 'Hot Dance Party' is Perfect World's first casual game. The game has received a positive response from the market. The 'Hot Dance Party 2.0' expansion pack contains new features including some modifications made according to players' feedback received since the open beta testing. We believe 'Hot Dance Party 2.0' will bring a more joyful game experience to more players with these new features." About Perfect World Co., Ltd. (http://www.pwrd.com) Perfect World Co., Ltd. (NASDAQ: PWRD) is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company's strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games that are designed to cater to changing customer preferences and market trends in China. The Company's current portfolio of self-developed online games includes 3D massively multiplayer online role playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts," "Perfect World II," "Zhu Xian," and "Chi Bi;" and a 3D casual game: "Hot Dance Party." While most revenues are generated in China, the Company's games have been licensed to leading game operators in a number of countries and regions in Asia, Europe and South America. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time. Safe Harbor Statements This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law. For further information, please contact Perfect World Co., Ltd. Christensen Investor Relations Jung Chang |