Beijing China (March 20, 2008) -- Perfect World Co., Ltd. (NASDAQ: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced that it will officially launch open beta testing for "Hot Dance Party," the Company's first 3D casual game, on March 31, 2008.
With "Hot Dance Party," Perfect World took its extensive experience in developing 3D massively multiplayer online role playing games ("MMORPGs") and developed innovative features and adapted them into an all new casual game concept. The game has been gaining in popularity and drawing additional interest from female online game players since the launch of large-scale final closed beta testing on March 12, 2008. During the closed beta testing, the game's well-received features include appearance personalization, innovative play modes, many choices of fashion and style, and popular music titles.
The open beta testing will include the fully open "Stamina Management Mode," which will allow online game players to obtain higher scores by releasing additional energy by pressing the Shift key while dancing according to special choreography. In addition, the open beta testing will introduce "Tool Management System," advanced "Pet Raising System," advanced "Dance Club Operating System," and other upgrades of in-game items.
"We are pleased to launch open beta testing of our first casual game on March 31, 2008," commented Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World. "We have been working on fine-tuning a number of details according to the feedback we received from gamers during closed beta testing to enhance user experience. As a result of the resources we dedicated to the game development process, I am confident that 'Hot Dance Party' will provide online game players with an entirely new experience."
About Perfect World Co., Ltd. (http://www.pwrd.com)
Perfect World Co., Ltd. (NASDAQ: PWRD) is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company's strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games designed to cater to changing customer preferences and market trends in China. The Company's current portfolio of self-developed 3D massively multiplayer online role playing games ("MMORPGs") includes "Perfect World," "Legend of Martial Arts," "Perfect World II", "Zhu Xian" and "Chi Bi." The Company uses a time-based revenue model for "Perfect World," and an item-based revenue model for "Legend of Martial Arts," "Perfect World II", "Zhu Xian" and "Chi Bi." While most revenues are generated in China, the Company's games have been licensed to leading game operators in more than ten countries and regions. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.
Safe Harbor Statements
This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For further information, please contact
Perfect World Co., Ltd.
Vivien Wang
Investor Relations Officer
Tel: +86-10-5885-1813
Fax: +86-10-5885-6899
Email: ir@pwrd.com
http://www.pwrd.com
Christensen Investor Relations
Peter Homstad
Tel: +1-480-614-3026
Fax: +1-480-614-3033
Email: phomstad@christensenir.com
Jung Chang
Tel: +852-2117-0861
Fax: +852-2117-0869
Email: jchang@christensenir.com |
